In anticipation of distilling their name to simply “Idea Lab & Library”, Innisfil Public Library set us to develop a new logo which reflected this simplification of focus, and the leading of creators and makers toward unique opportunities and resources.

The bold font, clean silhouette and a selection of strong colours were all chosen to this end.
The new logo retains a “leading” banner element introduced earlier, and is further reflected in supportive brand elements like the directional chevron.

 

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